Why you need to focus on harmony
Harmony is the smooth and pleasant functioning together of two or more things. In digital UX Design we have the business on the one side and the customers on the other side.
Sometimes the business is greedy doing whatever is necessary to get new clients. When only focusing on sales everything is optimised for… sales, which often leads to a bad user experience due to mis-communication or even technical errors which occurs after the user becomes a customer.
On the other side we have the customers. The customers can also be very greedy and are looking for the best prices and only thinking about themselves. Before people turn into customers, we define them as users, because the people are using our website.
Technology and data helps
In other words, it is very normal that business and customers have different goals. This is where technology comes in handy.
UX Designs most important job is to create harmony between the desires of the business vs. the desire of the users.
Businesses will have to make sure to create a good user experience so both users and customers will return to their website, to create a business that can last in the long term.
Technology helps businesses know more about users than they are even aware of. Like which colors they prefer on buttons or which hover effect converts best. They know where on the landingpage users are paying attention to and optimise their products for that. Still, this is bringing harmony between businesses and users for creating smooth and pleasant function between each of them.
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