Why you need to focus on harmony
Harmony is the smooth and pleasant functioning together of two or more things. In digital UX Design we have the business on the one side and the customers on the other side.
Sometimes the business is greedy doing whatever is necessary to get new clients. When only focusing on sales everything is optimised for… sales, which often leads to a bad user experience due to mis-communication or even technical errors which occurs after the user becomes a customer.
On the other side we have the customers. The customers can also be very greedy and are looking for the best prices and only thinking about themselves. Before people turn into customers, we define them as users, because the people are using our website.
Technology and data helps
In other words, it is very normal that business and customers have different goals. This is where technology comes in handy.
UX Designs most important job is to create harmony between the desires of the business vs. the desire of the users.
Businesses will have to make sure to create a good user experience so both users and customers will return to their website, to create a business that can last in the long term.
Technology helps businesses know more about users than they are even aware of. Like which colors they prefer on buttons or which hover effect converts best. They know where on the landingpage users are paying attention to and optimise their products for that. Still, this is bringing harmony between businesses and users for creating smooth and pleasant function between each of them.
You might Also Like
Sell more by giving your best advise
When I started to realise that sales could be defined as advising people I used a couple of subjects that I always have been using in my communication to potential customers.
Read MoreOptimize anything with the knowledge of habituation
Habituation is how our minds are responding to a stimulus after repeated presentations. Essentially, our minds learn to stop responding to a stimulus which is no longer biologically relevant. This is extremely relevant in some cases, like when we are driving a car.
Read MorePrepare yourself for eCommerce in another universe.
I've been selling clothing online for the last 8 years. It's fair to say I am pretty good at it, but Jeff Bezos sold his first book online in 1995 so I am a loser compared to him. However I was doing Facebook ads from the beginning when Facebook launched the ad platform, so I have experienced how this developed (To the moon). But, I have never experienced a change like this that is about to happen in the next 10-15 years.
Read More