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Anders Berendt;
Paid media & GROWTH

I am a Senior Paid Marketing Manager at Trendsales, one of Denmark's top shopping apps (acquired by Vinted in 2024). With over 15 years of eCommerce experience, I specialize in data-driven strategies for user acquisition and retention. In my current role, I manage diverse paid media channels, focusing on iOS and Android app installs to expand our regional reach. Previously, I led marketing at AnnoAnno, growing from a startup to three European markets in a year. I also revitalized eCommerce growth for Rosemunde before their acquisition by Boozt. As a former athlete and co-founder of Figata Ciclismo, I value teamwork, accountability, and quality work.

currently in

Copenhagen, Denmark

Growth strategy

As a Growth Strategist specializing in eCommerce and app companies, I understand that the foundation of a strong growth strategy lies in optimizing the entire user journey through verified data-driven insights. It's not enough to have stellar link building, compelling content, targeted ads, and precise targeting. If the website and landing pages aren't user-centric, optimized, and intuitive, potential leads are lost. My approach integrates a full-funnel user journey, collaborating closely with product, project, and design teams. By deeply understanding user problems and desires, I ensure every touchpoint—from the first ad impression to the final purchase—is seamless.

Paid Media Marketing

My paid media marketing expertise focuses on performance-driven strategies to acquire new leads, users, and sales. Generating the right campaigns, on the right channels, for the right audience, with the right message is crucial.I have extensive experience in building comprehensive plans, content frameworks, ad structures, and a general paid growth setup. My campaigns span across major platforms including Meta, Google (YouTube), Pinterest, TikTok, Snapchat, and more. Designing compelling ad content that resonates and converts

Branding & communication

My skills in communication connects my design and marketing to engage the users and pull them to towards taking action based on their motivations and needs. Branding and User Experience is key to understanding how to communicate the right message and this is what sets me apart from other performance marketers which often lacks the creative & aesthetic side. I am visionary and prefer to base performance marketing on a long term strategy connected to the overall brand strategy.

Leadership & management

I have +15 years of experience in eCommerce & digital marketing and +15 years of experience being an athlete. That builds of a strong foundation to lead and motivate people and I am inspired to use all my experience. My track record in growing eCom companies is something I am very proud of, since I was the main responsible for the YoY growth of companies like establishing Rosemunde (Acquired by Boozt), AnnóAnno and Trendsales (Acquired by Vinted). Combined with my visionary nature I believe I am naturally a good and loved leader.

hyrox athlete

I am a former professional cyclist from Denmark and where one of the biggest international talents. As part of Team Denmark & The National Team with 5 national championships and a top 7th place at the World Championships + a top 10 finish at the world ranking for men under 19 in 2004 - I honestly believed I should spend the rest of my life in the Tour de France peleton. A knee injury forced me to stop my sports career and change my dreams. Instead I later adopted to becoming a Hybrid athlete still in my late 30's. In 2019 I competed in the Danish national Cyclo Cross Championship and in 2024 I will compete in Hyrox Open Fitness Race in Stuttgart, Germany and Hyrox Mens Pro Race Stockholm, Sweden.

latest Experience

Mar 2020 — Present

Senior Paid Manager

// Trendsales

Responsible for the overall growth on a top 3-10 most downloaded shopping app in Denmark. After my work of increasing the number of new user profiles and app installs Trendsales was acquired by European competitor Vinted.

Mar 2017 — Mar 2020

ecom Growth manager

// AnnoAnno

Responsible for the overall growth on the European market. Working with UX/CRO Design, Marketing and eCommerce strategy. AnnóAnno is a clothing subscription startup for the fashion plus size segment. Responsible for the overall growth and expanding to 3 international markets with one year.

Jul 2015 — present

eCommerce manager

// Rosemunde

Rosemunde is a top 10 Danish fashion brand for women. I was responsible for all online sales activities on the B2C and B2B shop. I also worked with UI Design and had a large focus on brand SEO and paid media strategy.A company with a lot of potential. Driven in my spare time but I have not yet invested the time and money it takes to make it the market leader it could be. Selling to B2C in 29 countries. Figata are designing cycling apparel and selling it online.

GO TO PORTFOLIO

Interview for Sleeknote Interview for Vamper.cc

98%

paid media

92%

marketing & ecommerce

95%

creativity

93%

Data Analysis & reporting

planNING & structure IS SUPER IMPORTANT

As a structured and proactive team member who takes the initiative to create clarity and efficiency in work processes my approach is characterized by a desire to systematize and optimize, by identifying problems and suggesting concrete solutions. I prioritize having clear plans, processes, and roadmaps to ensure that work is carried out more efficiently and purposefully. This stands in contrast to a more ad-hoc approach I preferred in my early days of doing business, but I identified that I needed to change that and now made it to one of my strongest skills. My visionary nature demonstrates my ability to think long-term and establish a more organized work structure for the future.

My philosophy

Drawing from my background as an athlete, I have developed a philosophy that I believe can be effectively applied to the business world:
‍
✔️ Always be responsible for your actions.
✔️ Embrace collective success: Don't take credit for good results; it's about the "us" and "we."
✔️ Own team mistakes: Take responsibility for mistakes made by the team; it's about the "us" and "we."
✔️ Listen before speaking: Gain perspective before offering input.
✔️ Maintain a winning mentality: I live to compete and I compete to win.
✔️ Support your team: Always help other team members when needed.Be ambitious and disciplined: Strive for excellence with a dedicated approach.
✔️ Focus on the end goal: Winning at the end is what matters, both in business and sports.

By following these personal principles, I aim to foster a collaborative, competitive, and disciplined environment that drives success. Of cause I am open to fit this into an existing company based on the companys ideas, vision and goals.

Are yo ready?

LET'S WORK TOGETHER

Feel free to reach out to me.

Contact Me

From My Blog

See All Posts

E-commerce

Prepare yourself for eCommerce in another universe.

Communication

Sell more by giving your best advise

UX/UI Design

Why you need to focus on harmony

@linkedin.com/in/andersberendt