I help brands scale through data-driven paid media and growth strategy.
As Senior Paid Marketing Manager at byACRE, I design scalable frameworks that align creativity, data, and performance — driving 50–85% YoY revenue growth and building a foundation for international expansion. With over 15 years in global eCommerce, I specialize in paid media strategy, user acquisition, and scalable content systems across both U.S. and European markets. My career highlights include scaling Trendsales (acquired by Vinted), expanding AnnoAnno into three countries in one year, and driving eCommerce growth at Rosemunde ahead of their acquisition by Boozt.
Full-funnel growth strategies across Meta, Google, TikTok, Pinterest & Snapchat.
Proven track record in iOS & Android app installs and eCommerce sales campaigns.
Focus on measurable ROI and scalable user acquisition across global markets.
Creator of a tested content framework for Meta & cross-platform ads.
Structures the process from ideation → production → testing → optimization.
Delivers faster creative cycles, stronger ad performance & scalability across markets.
Translate performance insights into business outcomes.
Delivered 50–120% YoY revenue growth through paid media & CRO for the last 10 years.
Experience scaling brands across U.S. and European markets.
Bridge between paid media, eCommerce, design & brand teams.
Ensure creative and performance align with growth KPIs & storytelling.
Drive collaboration that strengthens brand positioning and delivers long-term results.
I am a former professional cyclist from Denmark and where one of the biggest international talents. As part of Team Denmark & The National Team with 5 national championships and a top 7th place at the World Championships + a top 10 finish at the world ranking for men under 19 in 2004 - I honestly believed I should spend the rest of my life in the Tour de France peleton. A knee injury forced me to stop my sports career and change my dreams. Instead I later adopted to becoming a Hybrid athlete still in my late 30's. In 2019 I competed in the Danish national Cyclo Cross Championship and in 2024 I will compete in Hyrox Open Fitness Race in Stuttgart, Germany and Hyrox Mens Pro Race Stockholm, Sweden.
byACRE → Built scalable Meta Ads framework delivering +50–85% YoY revenue growth and faster creative cycles.
Trendsales (acquired by Vinted) → Scaled multi-channel paid media campaigns (Meta, Google, TikTok, Snapchat, Pinterest) across iOS & Android, driving record app installs and retention being a top 5 most downloaded shopping app in Denmark.
AnnoAnno → Expanded marketing into 4 European markets in 12 months, leading full-funnel strategy including TVC, paid media, permission marketing (Everything as an early man in a startup)
Rosemunde (acquired by Boozt) → Revitalized eCommerce performance on B2C + B2B which made a turnaround for Rosemunde. 3 succesful years wit + 50% YoY growth before the acquisition by fashion retailer Boozt AB.
As a former professional athlete, I bring the same principles that drove me to five national championships into my work:
Accountability — take ownership of both results and mistakes
Team First — success is collective; wins are shared
Discipline & Ambition — strive for excellence with focus and consistency
Winning Mentality — set clear goals and compete to achieve them
Collaboration — listen first, support teammates, and grow together
This mindset shapes how I lead, build teams, and drive growth. It’s about discipline, collaboration, and results — qualities I adapt to fit any company’s vision and goals.
Senior Growth & Paid Media Leader with 15+ years in global eCommerce. Expert in data-driven strategy, scalable creative frameworks, and international expansion.
